Fenty Beauty by Rihanna

Soft’Lit Naturally Luminous Hydrating Longwear Foundation

4.4 · 1896 reviews
4,673 ₽

What it is: A hydrating and glowy foundation that's waterproof and reduces shine for a notch above natural finish.Coverage: MediumFinish: NaturalFormulation: LiquidWhat Else You Need to Know: This is a long-wearing, medium-coverage foundation that gives golden-hour glow in a bottle. It hydrates, brightens, and improves the look of skin tone immediately and over time, while resisting sweat, humidity, and transfer.

Design: 190

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What it is: A hydrating and glowy foundation that's waterproof and reduces shine for a notch above natural finish.Coverage: MediumFinish: NaturalFormulation: LiquidWhat Else You Need to Know: This is a long-wearing, medium-coverage foundation that gives golden-hour glow in a bottle. It hydrates, brightens, and improves the look of skin tone immediately and over time, while resisting sweat, humidity, and transfer.

Customer reviews

5.0
verified purchase
photogenic!

I've used this foundation for the past year and I am in love. I'm 37 and the way I found out I DO NOT have to put a filter on my IG picture, was crazy to me. I look so photogenic with this foundation.

8/26/2026
5.0
verified purchase
MUST BUY!!

It has been very difficult trying to find a foundation to match my skin, but this one is by far the best one and I’ll be purchasing again!

8/22/2026
2.0
verified purchase
Formula change

Looks like they changed the formula because the shade I’ve been buying for years is now too dark. Really regret getting this latest foundation.

8/19/2026
5.0
verified purchase
a staple in my routine!

one of my favorite foundations! it is so lightweight but still produces very good coverage. the shade match is insane!

8/17/2026
5.0
verified purchase
Excellent for Mature/ Dry Skin

Love this foundation. I found a perfect match to my skin color and I am 42 and on the dryer side and this stays on all day, doesn't get patchy and my skin doesn't feel dry.

8/13/2026
5.0
verified purchase

This is the only liquid foundation I use on my sensitive skin, the color match is precise, and it lasts all day without the feeling of a longwear foundation. It can cake up if you don’t take some care in applying. A damp sponge is your friend.

7/21/2026
1.0
verified purchase
Misleading, not hydrating, clings to pores

Nothing luminous or hydrating bf about this foundation. Even after religiously priming my face before using, it clings to pores and dry spots.

7/19/2026
5.0
verified purchase
Staples Go To for Everyday & Full Glam!

been using this for 10 months now and always reach for it. I sheer it out witj primer or bronzing drops for everyday wear or wear as is for fuller coverage. This lasts ALL day. Healthcare worker in ICU and even when I wear N95 it doesnt move. It doesnt break me out. It looks beautiful. The finish is a healthy luminosity/ natural finish. I cant explain how much I am addicted to this stuff. shade match is also on point and doesnt oxidize

6/11/2026
5.0
verified purchase

Really love the coverage and finish of this foundation. It lasts all day despite being non drying which is pretty rare to find.

6/11/2026
4.0
verified purchase
Good but….

This is a very good foundation, I accidentally bought the wrong shade but it’s excellent! The only thing is that is a very thick foundation so it feels very heavy and looks heavy on your face sometimes.

5/20/2026