NATASHA DENONA

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

4.4 · 1490 reviews
5,522 ₽

What it is: A medium-buildable, HY-BRID blurring and self-setting, radiant serum foundation that hydrates and balances oils for up to 18 hours of creaseless wear.Coverage: MediumFinish: RadiantFormulation: LiquidSPF: NoneHighlighted Ingredients: - Jasmine Mother Cells: Boost antioxidant defenses, brighten, and fight hyperpigmentation.- White Tea Silver Needle: Blurs imperfections, calms redness, soothes, and strengthens skin.- Grape Pomace: Boosts collagen, hydrates, reduces look of wrinkles, detoxifies, and improves skin.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: Formulated with Korean technology and enhanced with Japanese Amino Acid Bio-Mimetic Pigments, this hypoallergenic, noncomedogenic formula delivers a flexible, creaseless, and luminous finish. Infused with actives, it visibly brightens hyperpigmentation, blurs uneven texture, and targets signs of aging.

Design: R4

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What it is: A medium-buildable, HY-BRID blurring and self-setting, radiant serum foundation that hydrates and balances oils for up to 18 hours of creaseless wear.Coverage: MediumFinish: RadiantFormulation: LiquidSPF: NoneHighlighted Ingredients: - Jasmine Mother Cells: Boost antioxidant defenses, brighten, and fight hyperpigmentation.- White Tea Silver Needle: Blurs imperfections, calms redness, soothes, and strengthens skin.- Grape Pomace: Boosts collagen, hydrates, reduces look of wrinkles, detoxifies, and improves skin.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: Formulated with Korean technology and enhanced with Japanese Amino Acid Bio-Mimetic Pigments, this hypoallergenic, noncomedogenic formula delivers a flexible, creaseless, and luminous finish. Infused with actives, it visibly brightens hyperpigmentation, blurs uneven texture, and targets signs of aging.

Customer reviews

5.0
verified purchase
My new beauty secret

I’m blown away by this. I have searched up and down for YEARS for a decent foundation that actually matches my skin tone. I have the strangest tone that’s hard to describe. Pale, not really olive, not really warm, not cool, closest is a pinkish neutral? Everything has always looked too ashy/gray, too yellow, too pink, always too much of something that’s off. I finally found my soulmate color match lol. Not only that, but I’ve never seen a foundation blend into my skin so seamlessly. It delivers on its promise of no creasing or caking, with or without powder. A little goes a long way without feeling heavy like full coverage foundations usually do. I no longer even need under eye concealer with this, though I will be purchasing it from Natasha Denona just because I love the foundation. It has such a nice natural looking glow too. I can’t say enough good things about it, don’t hesitate!

10/11/2026
5.0
verified purchase
Finally, a foundation my skin can breathe through!

I have large pores and combo skin. I’m not a fan of foundation but have some events coming up that a bare face just won’t do for. This is like magic! The first time I used it all it took was 1 pump and my literal hands to blend it over my face. It looked amazing! Natural, didn’t feel like wearing a mask and gives just a hint of luminosity. In other words, not like foundation at all! The matching concealer is “heavier” but still lightweight with a bit more coverage but still the feather light, this doesn’t feel like makeup wearability. I’m so happy to have finally found a foundation that does what it says!

9/27/2026
4.0
verified purchase
Best blurring foundation for dry skin

I always come back to this foundation, it’s truly so blurring on the pores, hydrates my skin without feeling tacky, doesn’t cling dry patches, great shade range, and lasts all day. Picture of my problem area for pores for reference.

9/22/2026
5.0
verified purchase
An absolute must-have foundation!

I stock up on this foundation and I never do that. I have over 40 combo/dry and sensitive skin and this works like a dream. It's the perfect amount of coverage for me while not being too light or too heavy, it doesn't emphasize my texture or fine lines, and it sets quickly once you get it where you want it. I can't recommend this foundation enough. My top fave!

8/31/2026
5.0
verified purchase
Must try this one

I have no notes. The feel, the coverage, the shade range. Finally a foundation that matches my fair/yellow undertone skin. I am so happy with this product. More expensive than others but I really don’t mind paying the price for how well it works.

8/28/2026
5.0
verified purchase
My favorite full coverage foundation!

Love this foundation! I applied with a brush and didn’t need a lot. I made sure to prep my skin well. Exfoliated and made sure to moisturize well. You don’t need a lot of this foundation because if you put too much, it will crease in any lines. I’m 46 and this looked beautiful on my skin. I set with setting spray and it held up all day for a wedding and in August heat! The setting spray is key to keep it in place. I sweat from the heat and dancing but my makeup did not melt off. I also used Natasha Denona concealer which I also love. The color was warmer than my skin tone but it blended well. Especially after blending with a lighter concealer, cream bronzer, blush, and highlight. It never felt heavy and my skin looked luminous.

8/24/2026
5.0
verified purchase
Must have!!

My favorite foundation. Nothing like it very lightweight but gives you great coverage. Looks natural not cakey

8/19/2026
3.0
verified purchase
An overall nice foundation, but oxides

Settling on a star rating was hard! On one hand, this foundation had nicely buildable coverage, fairly solid longevity on my combo-oily skin, and hurray for skincare benefits! But it oxidized pretty noticeably, which is a big issue for my fair skin. After a little while, the color of the foundation no longer matched my skin while wearing, so I’ve retired this for the most part. Might work during summer if I get a bit of sun, but as-is, not a match. :(

8/16/2026
5.0
verified purchase
Great coverage with natural finish

Good, buildable coverage that feels nice on the skin. I use my fingers to apply it so no streaks. I have combo skin so will primarily use this in the Fall and Winter, as anything but a matte formula will slide off my skin when I sweat. Not an issue with this product, just how my skin is with every foundation. Feels really lovely on and looks natural.

8/7/2026
5.0
verified purchase
fantastic!

One of the bets, if not THE best foundation for mature skin. The secret is not to use too much! Very buildable, but again, you really don't need much to get a beautiful finish. Also, I find that it holds throughout the day, and I live in FL...lol. I absolutely recommend it.

7/29/2026