Benefit Cosmetics

They're Real! Magnet Extreme Lengthening Mascara

4.1 · 4800 reviews
from 1,699 ₽

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.Formulation Type: LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes for up to 36 hours of wear and 40 percent longer lashes.Clinical Results: In a self-evaluation by 110 women after 1 week of use, reports included: -93% said it was extremely lengthening-95% said it lifts and lengthens lashes up and out -93% said it gives lashes fullness and length

Design: Supercharged Black

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What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.Formulation Type: LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes for up to 36 hours of wear and 40 percent longer lashes.Clinical Results: In a self-evaluation by 110 women after 1 week of use, reports included: -93% said it was extremely lengthening-95% said it lifts and lengthens lashes up and out -93% said it gives lashes fullness and length

Customer reviews

5.0
verified purchase

This is my favourite mascara! I must have purchased it 6+ times, I love to layer my mascara and this makes me look like I have false lashes. It’s not clumpy and it lasts me a long time

2/23/2026
5.0
verified purchase
My new holy grail mascara!

This mascara is currently my favorite and a significant upgrade after using Benefit's "They're Real!". The formula is exceptional—it's highly buildable, allowing for both natural daytime looks and dramatic evening volume. It provides great length and definition without flaking or smudging throughout the day. The only minor drawback is the consistency of the formula during application; it can sometimes transfer onto the skin if I am not careful (unlike the "They're Real!" formula). However, this is a minor issue. My main critique is with the packaging itself—the outer coating peels off, which is quite annoying and cheapens the overall feel of the product.

2/3/2026
4.0
verified purchase
Good mascara

I love this mascara, but it sometimes clumps. Still my favorite mascara though.

11/11/2025
5.0
verified purchase
My favorite mascara!

I’ve been using this mascara for almost a year. Applies beautifully and doesn’t smudge, lasts a whole day for me

5/1/2025
4.0
verified purchase
Must have

This mascara is just what I need . Perfect for all events and it doesn’t clump at all and no need add more and more layer

11/26/2024
3.0
verified purchase
Not worth the money

Not my favourite mascara, wouldn’t purchase again and went lumpy faster than other types I’ve used in the past.

9/29/2024
4.0
verified purchase
Not waterproof but fairly cry-proof!

This is a great formula - thick, dark, and stays in place with minimal reworking. Benefit has my favorite brushes to separate and lengthen - this isn't my absolute favorite combination (formula-brush) of theirs, but still very good!!!

10/6/2026
5.0
verified purchase
it is a must have

I love this mascara. It curls my lashes and extends them.

9/11/2026
1.0
verified purchase
Absolutely NO

It’s ABSOLUTELY AWFUL!!!! It smudges all over the under eye area and makes you look like you have raccoon eyes. Definitely don’t recommend it!

8/26/2026
4.0
verified purchase
Perfect

This is my fav product perfectly awesome . Its gives you the look u want

7/18/2026