In Stock
HUDA BEAUTY

1 Coat WOW! Extra Volumizing and Lifting Mascara

3.9 · 694 reviews
2,549 ₽

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual shaped brush has short and long bristles to lengthen and separate lashes. The curved, concave side provides instant volume while the convex side defines lashes.Clinical Results: Based on an independent study on 40 people of all genders, skin types, eye shapes, and lash lengths:- 99% agreed the mascara gave instant curl - 96% agreed the mascara gave instant length - 96% agreed the mascara gave dramatic volume

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What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual shaped brush has short and long bristles to lengthen and separate lashes. The curved, concave side provides instant volume while the convex side defines lashes.Clinical Results: Based on an independent study on 40 people of all genders, skin types, eye shapes, and lash lengths:- 99% agreed the mascara gave instant curl - 96% agreed the mascara gave instant length - 96% agreed the mascara gave dramatic volume

Customer reviews

1.0
verified purchase
Smudgy, but doesn’t wash off?

It transferred to my under eye within 30 minutes, yet I wasn’t able to wash it off without a fight (even with an oil based cleansing balm)

5/11/2026
5.0
verified purchase
Def a new fav!!!

This mascara gives amazing volume and length in just one coat! It makes my lashes look so full and lifted without clumping or flaking. Definitely a new favorite!

5/10/2026
4.0
verified purchase

it is very bold and lifting! there is definitely a great payoff with just one run through your lashes, and it's buildable. not heavy at all. only major drawback is it can be very runny, it transfers somewhat easily during application and is NOTTT NOT waterproof - if you cry prepare to look like a panda

10/4/2026
4.0
verified purchase
I loveeee

Amazing!! It’s chunky, but I like it like that and I understand that’s not for everyone. The size of the tube is a bit awkward to use (because it’s mini)

10/4/2026
2.0
verified purchase
It’s a no

Very volumizing and lengthening but smeared everywhere especially my upper lids

10/2/2026
5.0
verified purchase
A mascara for everyday

Such a classic iconic great mascara for everyday use truly a go to in my makeup bag

9/27/2026
5.0
verified purchase

my favorite mascara atm! very juicy formula and makes my lashes look amazing

7/30/2026
4.0
verified purchase

I tried this mascara and it’s good but with my small lashes I didn’t notice a dramatic difference. But It did makeup my lashes appear fuller but, a little length to them and I can honestly say it didn’t smudge or didn’t see any flakes on my eyes.

7/18/2026
5.0
verified purchase
Holy grail

By far my favourite mascara. I've been using it for 3 years and will never use anything else.

7/3/2026
5.0
verified purchase
My favorite in my routine

I love it I carry it everywhere in my bag it's super cute and the product is very nice on the eyelashes, and they have different sizes so you can try first with the small one, but I highly recommend it, more if you want to show off some impact eyelashes😍

6/11/2026