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Anastasia Beverly Hills

Hydra Prime SPF 50 Hydrating Face Primer

4.6 · 674 reviews
5,098 ₽

What it is: A noncomedogenic, hydrating, daily-use SPF 50 that primes and smooths—with or without makeup.Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Anti-Aging, Uneven Skin Tone, and DrynessFormulation: LiquidHighlighted Ingredients: - Beet Root: Improves the look of texture and retains moisture.- Niacinamide: Visibly blurs dark spots and refines surface texture.- Ectoin: Supports a strong skin barrier and defends against environmental stress.Ingredient Callouts: Free of parabens, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Suitable for all skin tones, this multitasking formula primes, protects, and hydrates. It’s clinically shown to visibly reduce fine lines, boost moisture, and smooth texture, delivering a glowy finish with no white cast. Powered by niacinamide, ectoin, and beet root to defend and prep skin, it makes your makeup optional.Clinical Results:In an 8-week independent study with 32 women: - 100% showed up to 57% more moisture immediately- 96% felt it was easier to apply an even coat of foundation after use- 100% saw fine lines and wrinkles visibly soften in 4 weeks

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What it is: A noncomedogenic, hydrating, daily-use SPF 50 that primes and smooths—with or without makeup.Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Anti-Aging, Uneven Skin Tone, and DrynessFormulation: LiquidHighlighted Ingredients: - Beet Root: Improves the look of texture and retains moisture.- Niacinamide: Visibly blurs dark spots and refines surface texture.- Ectoin: Supports a strong skin barrier and defends against environmental stress.Ingredient Callouts: Free of parabens, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Suitable for all skin tones, this multitasking formula primes, protects, and hydrates. It’s clinically shown to visibly reduce fine lines, boost moisture, and smooth texture, delivering a glowy finish with no white cast. Powered by niacinamide, ectoin, and beet root to defend and prep skin, it makes your makeup optional.Clinical Results:In an 8-week independent study with 32 women: - 100% showed up to 57% more moisture immediately- 96% felt it was easier to apply an even coat of foundation after use- 100% saw fine lines and wrinkles visibly soften in 4 weeks

Customer reviews

2.0
verified purchase
Grease ball 

Holy cow this is greasy and shiny. If you are really super dry and want a mega glow, this is for you. I’m already oily so this is not for me. 

7/30/2026
2.0
verified purchase
skip

would not repurchase, first couple uses were fine and than after that it just burns my eyes with all the fragrance.

7/29/2026
3.0
verified purchase
Wouldn’t purchase

It’s just okay. It’s a bit shiny, not very hydrating. Like other ABH face products, it’s a bit too fragranced for me. Literally the fragrance bothers my eyes (ironically not the sunscreen). Like others have said, there are so many options out there.

6/12/2026
2.0
verified purchase
Not for sensitive skin, not great under makeup

My skin did not like this at all! The texture and formula felt nice, the scent was nice but not overpowering but I found that no matter what foundation I used my base was patchy and separated. My face was red andd inflamed after a few days of use.

6/3/2026
5.0
verified purchase

After a week and noticing how my skin is glowing with or without makeup 10/10

4/5/2026
5.0
verified purchase
fantastic

love that this has 50 spf! works well under many foundations. smooth is the name of the game here!

2/6/2026
1.0
verified purchase
Not Suitable for Sensitive Eyes

I’ve tried many different primers, and this is by far my least favorite. If it gets anywhere near my eyes, it causes burning and makes them water. I’ve never experienced this with any other primer, so it now just sits unused in my makeup bag.

1/19/2026
5.0
verified purchase
The best glow

[I received this product in exchange for my honest review] For someone who never uses primer and is more of a skin care prep kind of girl this primer took me by surprise. I think I especially like it because of the glow it leaves on my skin and the fact it has spf is a plus would literally use it as my sunscreen that’s how much I enjoyed it. Works well under makeup haven’t had any issues with pilling or separation.

10/9/2025
5.0
verified purchase
Loveee.

I love this product. It goes on very smoothly and it actually makes a huge difference in my skin care routine+ make up. It smells nice to me and it’s not terribly expensive. The packaging is also really nice and sleep as well.

9/24/2025
5.0
verified purchase

[I received this product in exchange for my honest review] this stuff is great, it smells good, goes a long way, and was effective in protecting my skin from the sun. i wish it had a different applicator, but other than that, i love it.

9/24/2025