4.0
verified purchase
so nice
i really like this product. i love brown mascara i find it not as harsh for my eyes. its lengthening and natural looking.
10/9/2026
What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.Formulation Type: Volumizing and LengtheningBenefits: Long-wearing, Water ResistantHighlighted Ingredients: - Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.- Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycled packaging.What Else You Need to Know: The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.This product is an Allure Best of Beauty award winner.Clinical Results: Based on a third party clinical test with 35 people including those with sensitive eyes:-94%* agreed it did not clump-97%* agreed it did not smudge-97%* agreed it did not irritate eyesThis product is an Allure Best of Beauty award winner.Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
Design: Jet
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.Formulation Type: Volumizing and LengtheningBenefits: Long-wearing, Water ResistantHighlighted Ingredients: - Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.- Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycled packaging.What Else You Need to Know: The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.This product is an Allure Best of Beauty award winner.Clinical Results: Based on a third party clinical test with 35 people including those with sensitive eyes:-94%* agreed it did not clump-97%* agreed it did not smudge-97%* agreed it did not irritate eyesThis product is an Allure Best of Beauty award winner.Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
- SKU
- 2-P502484
- Brand
- Tower 28 Beauty
- Category
- beauty / makeup / mascara
- Variants
- 3
Customer reviews
5.0
verified purchase
Natural lengthened lashes
This product lengthens my lashes without clumping. And it doesn’t irritate my eyes ! I prefer a natural look, which this delivers.
10/3/2026
1.0
verified purchase
It was so clumpy and dry, it flaked off with in a few hours. Do not recommend
10/3/2026
5.0
verified purchase
Gentle on the eyes
Love this mascara! I'd been looking around for a mascara that wouldn't irritate my eyes but would also hold up throughout the day, this one definitely wins! Personally, I haven't had any issues with flaking or smudging and the applicator really lets you get every lash. I find it to be both lengthening and volumizing, you're left with pretty and fluttery lashes! The most important thing for me is a comfortable mascara that won't give me raccoon eyes by the end of the day and this does not irritate my eyes even after several hours of wear. Give it a try!
9/19/2026
1.0
verified purchase
NOT a fan. Clumpy, not super elongating - does not do much.
9/17/2026
4.0
verified purchase
Great but could be perfect.
I LOVE this formula and the wand, but wish it did not transfer. It perfectly lengthens and adds volume, but It always ends up under my eyes, and I wish it didn’t.
9/16/2026
5.0
verified purchase
Doesn't clump, the brown is super pretty!
I often struggle with finding mascaras that do not clump or look insane, but I love this one! I like the brown as it does not make my eyes stand out too much - it's subtle, but still slightly noticeable, which is what I like from a mascara. The applicator is a bit interesting, but I find it helps me get to the inner corners of my eyes easier than typical applicators.
9/8/2026
3.0
verified purchase
Fallout
Its an ok mascara but alot of fallout, wouldn’t repurchase
9/4/2026
1.0
verified purchase
DO NOT BUY
If I could give this no stars, I would. This was probably the worst product I've ever purchased. I went in looking for something hypoallergenic because mascaras tend to give me an allergic reaction. Grabbed this one and within days it dried up, on application it flakes the minute you touch it, even when you don't, the curve on the brush does nothing for your lashes. It's just a terrible product.
8/31/2026
5.0
verified purchase
Clump free!
This is my favorite clump-free brown mascara for every day use. It doesn’t flake and lasts awhile! I just re-ordered it which I don’t do often for mascaras.
8/28/2026
