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IT Cosmetics

IT Cosmetics Brow Power Universal Eyebrow Pencil

4.4 · 2059 reviews
2,761 ₽

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

Design: Universal Taupe

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Within 30 days of delivery

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

Customer reviews

4.0
Change in color?

I have been using this product for several years. As some of your reviews have stated, "the product formula has changed", the Universal Taupe color is a bit disappointing that it is more reddish brown than before. I preferred the softer black it used to be.

10/9/2026
5.0
Title is described great.

I have been using this product for about 10 years. It is great. It is the best of all of the brands. I like it so much that I ordered it for my daughter also for the last 7 years. She loves it also.

10/7/2026
5.0
Great product!

Best brow pencil ever used. Been using it for years.

9/22/2026
5.0
Great Product

This eyebrow pencil is great. It blends with my thinning brows nicely. I’m currently on Auto Replenishment so I’ll never run out.

9/22/2026
4.0
Brow Power Love......

Have been using this for many years.First made aware of it on QVC, and was hooked. It is long lasting, looks natural. I took away 1 star because I've noticed over the last year or so, the different brow pencils I order break easily. This was never an issue before now.

9/21/2026
5.0
Amazing!

I've used this brow pencil for years and years. It's the only one I use. I have very thinning brows and this pencil fills in my brows without looking like I've drawn them on. Very natural. And the Universal Taupe is a perfect match for my hair, even though I've gone from fairly dark brows to medium/light brown since they've become thinner. Color still works perfectly. Highly recommend.

9/2/2026
5.0
Natural feature!

This is such a quality product and looks natiral on me

8/31/2026
5.0
BEST eyebrow pencil!

[This review was collected as part of a promotion.] The Universal Taupe color is wonderful! It glides on easily without a lot of pressure and fills in nicely if you are brows are thin or missing. Excellent product!!!

8/28/2026
5.0
Love it

Stays on well and looks natural. Been using it for several years.

8/27/2026
5.0
Love it

I absolutely love this brow pencil. It is the only color I’ve been able to find to match my eyebrows almost perfectly

8/26/2026