Benefit Cosmetics

Benefit Cosmetics Play Daze Liquid Cheek Blush, 0.2 oz.

4.6 · 2493 reviews
3,611 ₽

Soft color drifts in like a daydream with this Benefit Cosmetics Play Daze Airy Liquid Blush, melting seamlessly into skin before settling into a smooth, soft-matte finish. The weightless, buildable formula blurs with a cloud-like effect and wears comfortably to keep cheeks fresh and naturally radiant all day.

Design: Apricotta

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Soft color drifts in like a daydream with this Benefit Cosmetics Play Daze Airy Liquid Blush, melting seamlessly into skin before settling into a smooth, soft-matte finish. The weightless, buildable formula blurs with a cloud-like effect and wears comfortably to keep cheeks fresh and naturally radiant all day.

Customer reviews

5.0
The best blush ever

I bought this the minute I got money. I think this is like the best blush ever and I have like a collection of blushes and it blends so well and it's so great.

10/3/2026
2.0
I wish I liked it

I purchased this product about a week ago, & unfortunately I was so disappointed. I wanted a cream / liquid based blush thats very pigmented and last all day but unfortunately this was the complete OPPOSITE it has this slippery consistency idk how to explain to the point it doesn’t even adhere so I doubled up and still nothing :/ idk 🤷‍♀️

9/30/2026
4.0
Beautiful, long-lasting

[This review was collected as part of a promotion.] Benefits Cosmetics Play Daze Soft Matte Blush in Chili feels lightweight and silky on the skin. It blends beautifully, gives great color payoff, and lasts for hours without looking patchy. It still does remove easily with my regular makeup remover.

9/18/2026
5.0
Pigment is nice

[This review was collected as part of a promotion.] Play daze matte liquid blush has so much pigment. The packaging in this blush is so pretty and unique. It’s easy to blend and not patchy. Love how easy it is to use!

9/16/2026
4.0
Great color

[This review was collected as part of a promotion.] I really do like this blush. It was a little difficult to blend at first because it is very pigmented, but I really like it. It layered well with my other makeup. 

9/14/2026
5.0
Gorgeous blush shade!

[This review was collected as part of a promotion.] I love this blush. It’s lightweight and it’s the perfect shade to wear everyday, it looks very natural. It’s super easy to blend and it stays all day.

9/14/2026
5.0
So cute rosy glow

[This review was collected as part of a promotion.] I love this color!!! It is not too pink it is a perfect color just gives you a little cheeky glow. It's not too pigmented and gives a nice soft finish that doesn't feel too heavy. Also it's size is cute as a button

9/12/2026
3.0
Light wash of color

[This review was collected as part of a promotion.] This is a liquid blush that blends out to a really light color. Not overly pigmented but gives just a wash of color. Packaging is compact not sure if you’ll be able to get out the whole bottle of product.

9/3/2026
5.0
amazing

[This review was collected as part of a promotion.] This is the most amazing blush I’ve tried in awhile. It’s new, fun, and the color is incredible! I’ve also used it on my lips for a nice matte color.

9/3/2026
4.0
High Color Payoff

[This review was collected as part of a promotion.] Incredible color payoff and interesting range of shades. I’m wearing the shade Berry - blackberry which I thought would most closely resemble their other viral cheek tint. This shade is probably more suitable for someone with olive or darker tones. Application itself was easy. I didn’t need to use much product. It spread nicely and was long wearing . Packaging is cute.

8/27/2026