4.0
Smooth eye primer
I usually use Clinique’s eye shadow base and this was suggested as an alternative. It goes on smooth and my shadow does still fade.
10/6/2026
It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.
- SKU
- 4-2127525
- Brand
- Urban Decay
- Category
- Beauty / Makeup / Eyeshadow
- Variants
- 1
Customer reviews
2.0
Flammable- no wonder
This is irritating to my eyes, caused a rash that took antibiotics to resolve. Looking at the ingredients it says “flammable until dry”. Yikes
9/19/2026
5.0
THE best primer!
I’ve been using Sin primer since it was introduced. I’ve tried all kinds of other brands but always come back to Sin. It’s got grabbing power that lasts forever and has the prettiest shimmer. I gave birth 3 times wearing this plus waterproof eyeliner, and it did not budge at all. All my photos look fantastic!
9/9/2026
5.0
Great Primer
I have been using this primer for years & it never disappoints. It helps my shadow stay in place all day.
9/5/2026
1.0
unhygienic packaging.
The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.
8/20/2026
5.0
The Best FOREVER
My favorite product for eye shadow primer, I have been using this about 10 years. The product itself lasts forever, and it helps keep my eye shadow fresh and in place all day to night. I will always go back to this primer.
8/20/2026
5.0
Love the color and wear
I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.
6/7/2026
5.0
Best eye primer out there IMHO
I have tried many eye primers over the years and this is by far my favorite. Eye shadow sticks just glide on and never crease.
5/29/2026
5.0
Best Primer on the Market
This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.
5/19/2026
5.0
This primer is great! I really notice when I don't use it, my eyshadow doesn't stay very long.
5/7/2026
