Anastasia Beverly Hills

Anastasia Beverly Hills Liquid Lipstick

4.2 · 2373 reviews
2,443 ₽

Full coverage, intense pigment, and a matte finish in an easy-to-apply liquid formula. One sweep delivers vibrant long-wearing color that sets all day.

Design: Pure Hollywood (pale mauve nude)

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Full coverage, intense pigment, and a matte finish in an easy-to-apply liquid formula. One sweep delivers vibrant long-wearing color that sets all day.

Customer reviews

5.0
Pigmented lipstick ever..

Its a smooth matte lipstick and after it dries doesn’t transfer at all. It’s highly pigmented so one swipe is good enough. It’s bottle looks high end and it’ll make good gift for girlies.

9/29/2026
5.0
Smooth liquid to matte finish, made for longevity

The Pure Hollywood is a cool mauve that’s perfect for fall and goes on smooth and lightweight and dries to a matte finish that lasts all night. It doesn’t fade or wipe off. Touch-ups are unnecessary and so are checkups to see if your teeth have become lipstick stained. This gloss stays exactly where you put it until you want it gone. The applicator is easy to use. The gloss isn’t messy or sticky. The tube is clean and neat. I definitely recommend this product.

9/27/2026
3.0
Good fall liquid lipstick

I really like this liquid lipstick. It’s a great shape for fall but has a really dry finish. It dries fairly quick and has really good coverage, but it does have a drying effect on the lips so it’s better if you use gloss on top. 

9/14/2026
5.0
My favorite liquid lip formula!

One of my favorite liquid lips to use! I have several colors that I reach for. They dry down great, don't feel sticky, and they don't transfer. I find that this formula lives up to everything it claims.

9/14/2026
3.0
Chalky

This lipstick is very dry. Easy to apply and pretty color. I find it chalky though.

9/10/2026
5.0
It’s a gorgeous shade 💜💜

The color is rich and super pigmented providing full coverage in one swipe. The texture feels lightweight and smooth to apply. It has a beautiful matte finish without feeling over heavy. The formula has a pleasant scent that isn’t overpowering.

9/4/2026
5.0
Beautiful. Smooth. Lasted

Not too thick. Not too thin. Perfect for me and lasted for a couple of hours. I like the color too. I have slightly dark lips and the lipstick made my lips pop. It did not dry out my lips like some other brands I tried.

8/27/2026
5.0
A Signature Shade I’ll Never Stop Missing

I’ve been wearing the shade Dazed for years, and I can honestly say it’s my all-time favorite lipstick. It was the perfect everyday color… beautiful, flattering, and unlike anything else I’ve been able to find. It became my signature shade, and I’m so disappointed to see that it’s been discontinued. I’ve searched for dupes, but nothing compares to Dazed. I truly don’t understand why such an amazing shade was retired. It’s one of those colors that just worked perfectly. If anyone from Anastasia Beverly Hills sees this, please consider bringing Dazed back! I know I’m not the only one who misses it. I would happily purchase multiple tubes the moment it’s restocked. Please don’t let this beautiful shade disappear forever.

7/23/2026
5.0
Veronica !

I am SO glad they still have Veronica thank GOD. I have a neutral olive undertone (African American caramel Tan neutral color) and this is just a perfect nude purply color for my undertone. I get so many complements.

7/16/2026
5.0
Bring Paint Back

I just found my old tube of Paint (the dark blue shade) and this is iconic!! The formula is still so amazing and smooth. I need this shade to come back please!!!!

7/3/2026