Virtue

Virtue Damage Reverse Serum, 1.7 oz.

4.4 · 718 reviews
6,584 ₽

Damage Reverse Serum revolutionizes hair repair by not only fighting future damage but by reversing it. Packed with the highest percentage of Virtue's Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect against future harm. It's the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength and reduce breakage. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

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Damage Reverse Serum revolutionizes hair repair by not only fighting future damage but by reversing it. Packed with the highest percentage of Virtue's Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect against future harm. It's the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength and reduce breakage. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Customer reviews

5.0

this product was great with stopping breakage

10/2/2026
3.0
Just okay

The product wasn't the right choice for my thick, frizzy, curly hair. I do, however, like the leave-in conditioner.

10/2/2026
5.0
Highly Recommend this Serum!

This serum really softened my hair. It took it from dry to soft and shiny.

10/1/2026
4.0
Works with consistent use!

I didn't love this product at first because i was only using it on wash days and i didn't really see a big difference. But then I read reviews and some were saying they use it every day sometimes throughout the day. I started using it every morning on wash days and days i wasn't washing my hair. I just put a couple pumps in and spread throughout my dry hair. It seems to make my hair healthier with consistent daily use

9/17/2026
2.0
Okay

I have fine thin hair, and I haven’t seen a huge improvement in how my hair feels. I was hoping after a week to have noticeable improvement. I have fine thin hair and the serum makes my hair feel weighted down and coarse. It makes it difficult to brush my hair.

9/14/2026
5.0
Fine hair shine

Makes my fine hair shine and actually adds life to it. Noticed a difference after first time use. Will plan on continuing to use and it complements the other VL procuts I have.

9/14/2026
5.0
Shinier Hair

Love the smell and seems to be giving my hair a healthy appearance

9/14/2026
5.0
It actually works !

Use this first thing out of the shower, towel dried hair, in the morning … my previously dry/thin hair appears and feels thicker and darker

9/12/2026
1.0
Cannot use because of overwhelming scent

I am unable to use this product because of the scent. It is very strong and I absolutely hate it. It completely turns my stomach. I also have the Frizz Smoothing cream, and that has a perfectly good smell. Very disappointing.

9/9/2026
5.0
Saved my GLP hair

I’ve been on a GLP-1 for awhile and my hair was not only falling out but so so dry, wiry snapping/breaking off. THIS product was a game changer for the texture. Within 3 uses my hair felt so much stronger, smoother and thicker. Fast forward a month later and it’s like I have a new head of hair. Amazing product!!!

9/4/2026