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Virtue

Virtue Full Shampoo, 2 oz.

4.5 · 890 reviews
1,912 ₽

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

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Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Customer reviews

4.0
A light fresh clean product

Cleans my hair well. Not as heavy as Kerastase but I haven’t noticed extra fullness for my fine hair.

9/18/2026
4.0
Helps some with volume

I do think this shampoo helps some with volume but not as much as I would like. It does not dry out or weigh down my hair.

9/17/2026
5.0
Virtue shampoo

Love this shampoo for fine hair! My hair is not unhealthy, but it is fine. My hair is colored. I have found thus shampoo to give my hair better texture increase volume and it causes very little hair to come out in the shower. It is my new go to shampoo!

9/14/2026
5.0
I love it. My hair

I love it. My hair feels instantly clean and soft to the touch from the instant it is applied and rinsed.

8/31/2026
5.0
Pleased

I really like it. Good lather and I don’t have to use too much so it should last a long time!

8/31/2026
5.0
full shampoo worth the price

I have used this the last few times i have washed my hair and I do believe my hair is fuller. Will be getting more of this!

8/24/2026
5.0
I like my hair.

not your ordinary shampoo and unlike most others. I love my hair after shampooed with Virtue.

8/21/2026
5.0
Love this shampoo

I love this shampoo it's silky and it doesn't take much to give your hair plenty of suds. It's a rich shampoo. Smells great! Even if it takes 5 days to rewash your hair you still only have to wash it once

8/20/2026
5.0
Gives me so much body.

Gives me so much body. Best hair products for my hair.

8/20/2026
5.0
Great for thin hair

I decided to mix up my hair care routine but didn’t want to leave Virtue. I liked the one I was using for thin hair but decided to try the “Full Shampoo”. Love them both.

8/19/2026