It's a 10

Blow Dry, Miracle Glossing Shampoo®, 10 fl oz (295.7 ml)

4.1 · 14 reviews
1,864 ₽ −35% 2,850 ₽

​No Added Sulfates Leaping Bunny®; Cruelty-Free Does 10 Things Instantly Gentle Cleansing Instant Explosive Shine Prolongs Hair Color Retention Protection Against Color Fading Thermal Heat Protection Weightless Formula Smoothes Hair Shaft Enhances Volume Protects Against Breakage Aids In Detangling

International delivery

Shipping calculated at checkout

Returns & exchanges

Within 30 days of delivery

​No Added Sulfates Leaping Bunny®; Cruelty-Free Does 10 Things Instantly Gentle Cleansing Instant Explosive Shine Prolongs Hair Color Retention Protection Against Color Fading Thermal Heat Protection Weightless Formula Smoothes Hair Shaft Enhances Volume Protects Against Breakage Aids In Detangling

Customer reviews

1.0
verified purchase

Waste of money I do not recommend buying this product. The smell is good but when used there are no benefits. Does not moisturize the hair.

4/2/2026
5.0
verified purchase

I've been using It's 10 products for a while now, and I really like the brand. This time, I tried two shampoos and was pleased with both. My hair feels clean, soft, and pleasant to the touch after washing, looks great, and is easy to style. The shampoos clean my hair well without drying it out. Once again, X10 didn't disappoint.

10/1/2026
5.0
verified purchase
Very good!

I really liked this shampoo; it cleans the hair well and makes it easier to detangle. It also leaves a very nice shine in the hair after blow-drying. It has a very light scent.

8/27/2026
4.0
verified purchase

I liked this brand, but their products are expensive. I'd like to try this shampoo; I hope it's beneficial. The quantity is small.

8/9/2026
5.0
verified purchase
Awesome

Really good, can feel it is nice and thick consistency when you pour it on hands. Washes really well, hair feels soft, scalp stays clean for quite a few days. Packaging is awesome, love the pump.

8/5/2026
5.0
verified purchase
Excellent!

A great shampoo for smoothing porous and frizzy hair, adding shine

6/18/2026
4.0
verified purchase

The smell is rich, the quality is good, I liked the shampoo, the packaging is good, it's safe, and the ingredients are good.

5/4/2026
1.0
verified purchase

It's not worth the price or the size, and it really damaged my hair. It's so frustrating; it ruined my hair.

2/12/2026
5.0
verified purchase
Great

Amazing shampoo really nice for the hair especially that I have a very damaged hair but it’s a great thing that I tried all the it’s a 10 Products amazing highly recommend it

1/10/2026
5.0
verified purchase
Awesome

I love this shampoo, though i have oily scalp but this shampoo suits me

10/1/2025