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Tom's of Maine

Wicked Cool!®, Natural Fluoride Anticavity Toothpaste, Ages 8+, Mild Mint, 5.1 oz (144 g)

4.7 · 645 reviews
669 ₽

Certified B Corporation Small Steps Not Tested on Animals Fights Cavities Freshens Breath Strengthens Enamel Dye Free Brush - Smile Vegan Gluten Free No Artificial Dyes, Flavors, Sweeteners, or Preservatives Cruelty Free Kosher Halal BPA-Free Tube Use: Helps protect against cavities.

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Certified B Corporation Small Steps Not Tested on Animals Fights Cavities Freshens Breath Strengthens Enamel Dye Free Brush - Smile Vegan Gluten Free No Artificial Dyes, Flavors, Sweeteners, or Preservatives Cruelty Free Kosher Halal BPA-Free Tube Use: Helps protect against cavities.

Customer reviews

5.0
verified purchase
Works well and with a good taste

My kids love this Tom's Toothpaste as they say they like the flavor and not "too spicy" like other ones. Cleans well and no bad breath.

7/20/2026
5.0
verified purchase
Yes!

This is the only toothpaste our daughter endorses. She has been using it for over a decade now. I do like the container and wish our Toms came in the same packaging.

5/24/2026
5.0
verified purchase
ok

the price is amazing ~ cant wait to try it . package was fine, always nice quality ~

4/21/2026
5.0
verified purchase
a great transition toothpaste

I bought this for my child who is very picky about toothpaste, and this one was a win. The “Wicked Cool” mild mint flavor is actually mild — not too strong or spicy like many mint toothpastes, so it’s much easier for kids to tolerate. It foams nicely and leaves the mouth feeling clean and fresh without being overwhelming. I also like that it contains fluoride for cavity protection while still keeping the ingredient list relatively clean — no artificial colors or unnecessary additives, which is important to me. The overall quality feels very good — from the consistency to how well it cleans. The texture is smooth, not too thick, and it feels like a thoughtfully made product that balances effectiveness with gentler ingredients. It’s also easy for kids to use on their own, and we’ve had no issues with irritation or sensitivity. Overall, a great transition toothpaste if your child is moving from fruity flavors to mint. Good quality, better ingredients, and kid-friendly — I would definitely repurchase.

4/21/2026
5.0
verified purchase
Great mint flavor

I’m enjoying this Wicked Cool Mint toothpaste toothpaste from Toms of Maine. I like the name directed for kids too. Breaks up the monotony of disease fighting names supposedly relevant for adults. Good price a no sodium saccharine or artificial color.

4/11/2026
4.0
verified purchase
good

good quality and gentle flavor for little kids. good size

1/19/2026
5.0
verified purchase
great for kids

My child's favorite toothpaste. The ingredients are clean, and the flavor is mild. It's very effective at helping keep teeth clean.

12/5/2025
5.0
verified purchase
최고!

Quality is super! The ingredients are great! Size arranged! What you need! Performance is felt! the product arranged, perfectly packed, the effect is definitely there! I will order more! Just as quickly delivered

10/31/2025
3.0
verified purchase
It’s fine

This is fine. It’s like regular toothpaste without a lot of extra junk of regular toothpaste on the market. I did not want the fluoride, but I couldn’t find this type without it. Would’ve been Much better if it had no fluoride.

10/3/2025
4.0
verified purchase

I’ve been using this product for a while now, and I can honestly say it’s made a real difference. It’s very effective and delivers exactly what it promises. I feel better and more balanced since I started taking it

9/29/2025