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Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush

4.5 · 12609 reviews
from 1,699 ₽

What it is: A weightless liquid blush that delivers high-impact color with just one dot. Blends seamlessly for a pinch-perfect flush that lasts up to 12 hours.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.What Else You Need to Know: This featherlight liquid blush features pure color pigments in a transparent base for true color payoff on all skin tones. In matte and dewy finishes, it’s made with a botanical blend to calm and nourish skin. Derm-tested, non-comedogenic, and safe for sensitive skin.Real results: 100% said it applies easily and wears evenly100% said the texture is silky and glides on smoothly100% said it stays in place upon application and is comfortable to wear97% said the color blends seamlessly*In an independent consumer study of 32 subjects

Design: Hope

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What it is: A weightless liquid blush that delivers high-impact color with just one dot. Blends seamlessly for a pinch-perfect flush that lasts up to 12 hours.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.What Else You Need to Know: This featherlight liquid blush features pure color pigments in a transparent base for true color payoff on all skin tones. In matte and dewy finishes, it’s made with a botanical blend to calm and nourish skin. Derm-tested, non-comedogenic, and safe for sensitive skin.Real results: 100% said it applies easily and wears evenly100% said the texture is silky and glides on smoothly100% said it stays in place upon application and is comfortable to wear97% said the color blends seamlessly*In an independent consumer study of 32 subjects

Customer reviews

5.0
verified purchase
Love

Beautiful soft pink. LOVE this for my fair skin tone 🫶🏼

10/6/2026
5.0
verified purchase
Hope & Happy

LOVE THESE. A little definitely goes a long way!! I got in both hope and happy. I like the subtle darkness in hope as compared to happy. Been using it for daily wear and it looks so cute.

10/5/2026
5.0
verified purchase

I got the mini size 2 years ago and now I got the full size... will probably restock in 2030 🤭

9/30/2026
5.0
verified purchase
10/10

I always avoided the Rare Beauty blushes because of how pigmented they are, but this shade was just so pretty I had to get it. I’m fair olive so this goes on as a dusty lilac at first but turns into a super natural color. I usually mix one dot with the tiniest bit of the L’oréal glotion and I find that way it’s not too pigmented or too sheer. Even without the extra glow in it, the formula has a really pretty dewy finish and the lasting power is great!

9/27/2026
5.0
verified purchase
The Easiest Application

Around a year ago, I purchased the Rare Beauty liquid blush while shopping at Sephora. I have used it everyday since purchasing it. One of my favorite things is how easy the blush is to apply. The applicator is similar to lip gloss, which makes it easy to get the perfect placement and amount of product. The blush is also very lightweight and easy to blend with a sponge or brush. The blush usually lasts throughout the entire day without needing to reapply. Rare Beauty sells a large variety of shades, but the shade “Happy” is my favorite. In my opinion it gives the perfect natural look and blends into my skin perfectly. The blush is $25 which can be a little pricey, to me the Rare Beauty blush is worth every penny.

9/23/2026
5.0
verified purchase
A must have!

i have been using this product for about a year now and im obsessed! i use it every day as it will alwayd be my favourite!

9/22/2026
4.0
verified purchase
Beautiful formula and will last forever

Only rating 4 stars because I accidentally bought a shade too strong for me. Beware! This product lasts forever and you only need the finest bit! I highly recommend double checking the shades in store before making a blind purchase, but the formula is great and blends awesome! Love using this product on low to natural makeup days (again, just wish I bought a diff shade).

9/19/2026
4.0
verified purchase
Love the blush, hate the packaging

This blush goes on great, has great pigment and lasts all day. I highly recommend it. Only problem I have it with the packaging. I appreciate that it’s easy to open for many people but it’s so easy to open that it frequently opens in my bag when I travel. I have had to wrap it in tape when I travel so it doesn’t cover my makeup bag with blush. If they improve the packaging, they’ll have a customer for life.

9/17/2026
5.0
verified purchase

Love the glowy effect it leaves on my cheeks. It says throughout the day too

9/16/2026
5.0
verified purchase
definitely should be a must have for everyone ♡

Best liquid blush ever! The color and pigmentation are absolutely flawless. A little goes a long way, and it gives such a beautiful glowy finish that makes the skin look so fresh and pretty. I’m literally obsessed with this one, and it lasts for hours too. You also get a really good amount of product, so it actually feels worth the money and like it would last forever. Selena seriously did such an amazing job with this blush. She really knew what she was doing with the formula, the shades, and the finish because everything about it is so good. I would honestly repurchase it a hundred times. This is definitely one of Rare Beauty’s best products and completely deserves the hype!

9/12/2026