Anastasia Beverly Hills

Kiss Theory Hydrating Glossy Shine Lip Balm

4.6 · 775 reviews
1,912 ₽

What it is: A hybrid gel-balm lip color delivering hydration, high-impact pigment, and glossy shine with a lightweight, nonsticky feel.Formulation Type: LipstickBenefits: HydratingHighlighted Ingredients: - Hyaluronic Acid: Hydrates and plumps for fuller-looking lips.- Vitamin E: Nourishes and softens for smooth comfort with antioxidant benefits.- Candelilla Wax: Enhances payoff, shine, and smooth glide.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Cushion the kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, hydration, and a glossy finish with a lightweight, nonsticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.Clinical Results: Based on a consumer perception study of 50 women, after first use:- 100% said lips felt nourished after first use- 100% agreed it applies smoothly- 98% said lips felt softer and more hydrated- 98% said lips looked healthier after first use- 94% agreed lips felt more comfortable and instantly more cushioned

Design: Fizzy

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Within 30 days of delivery

What it is: A hybrid gel-balm lip color delivering hydration, high-impact pigment, and glossy shine with a lightweight, nonsticky feel.Formulation Type: LipstickBenefits: HydratingHighlighted Ingredients: - Hyaluronic Acid: Hydrates and plumps for fuller-looking lips.- Vitamin E: Nourishes and softens for smooth comfort with antioxidant benefits.- Candelilla Wax: Enhances payoff, shine, and smooth glide.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Cushion the kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, hydration, and a glossy finish with a lightweight, nonsticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.Clinical Results: Based on a consumer perception study of 50 women, after first use:- 100% said lips felt nourished after first use- 100% agreed it applies smoothly- 98% said lips felt softer and more hydrated- 98% said lips looked healthier after first use- 94% agreed lips felt more comfortable and instantly more cushioned

Customer reviews

3.0
verified purchase

Unfortunately I was heavily disappointed with this product. In order to get hydration benefits, a decent layer needs to be applied, which is not problematic in and of itself, but the color payoff advertised in model photos is not accurate to the actual heavily pigmented balm. Unfortunately the photos appear MUCH more sheer for this shade particularly, than the true color payoff off. This may be a benefit for those looking for a hydrating color, however, as someone who was looking forward to a sheer, hydrating shade, this was disappointing and not for me.

10/6/2026
2.0
verified purchase
packaging 😣

i LOVE this but the packaging isn’t it. the twisty part kept getting stuck and eventually wouldn’t go down at all ☹️ otherwise it’s great but i’m not sure if it’s worth repurchasing.

10/2/2026
3.0
verified purchase
Pretty but lacking

The color was pretty but I was disappointed at the size / amount of product and the packaging. It’s tiiiny and feels like it would easily break. The packaging seems flimsy - I don’t know if that’s the size or the material.

9/29/2026
3.0
verified purchase
Pretty color, just a little sticky.

[I received this product in exchange for my honest review] The color is pretty! While I do like the color of this lip balm the formula wasn’t quite what I expected from Anastasia Beverly Hills. It’s a little sticker than I prefer and can be somewhat messy to apply. It isn’t personally a lip balm I would purchase again as I do prefer a lighter, smoother, more traditional lip balm feel.

9/29/2026
5.0
verified purchase
My favorite lip balm!

[I received this product in exchange for my honest review] Yall- this is my current favorite lip color! The Anastasia Beverly Hills Kiss Theory in Twirl is perfection! I have been wearing it all Summer, and now into the Fall. The packaging is elegant, and sleek. But the formula inside glides on so smoothly, and has the prettiest shine. It leaves my lips feeling moisturized, and soft. Plus, it doesn’t fade like a gloss. It actually has staying power! I received this for free to review, but I’m absolutely purchasing this on my own as well!

9/29/2026
3.0
verified purchase

It’s got a nice amount of pigment and is easy to fit into any pocket, clutch, purse, etc. It gets messy but can easily be wiped off. It’s really small so it runs out fast and I find it to be a little patchy/melty in a bad way.

9/29/2026
5.0
verified purchase
Beautiful color, Sensitive skin friendly

Beautiful color, shine and great if you’re cool toned. Feels luxurious and I absolutely love the packaging on this! Small and dainty but lots of product. A little goes a long way. I also got the color fizz. I’m allergic to a lot of common cosmetic ingredients, but this one I’ve been tolerating perfectly!

9/26/2026
5.0
verified purchase
not sheer very pigmented

The color doesn't match the pictures but it's very pigmented and color is beautiful. Very hydrating and shiny. I really like this lipstick and already looking at other colors.

9/17/2026
1.0
verified purchase
Tiny amount of product

Appallingly little product for the cost. It’s a nice enough formula but goes on darker than expected.

9/16/2026
2.0
verified purchase
Not a lip balm

I was told it was sheer. It’s too pigmented (meaning I can’t just apply it on the go) and it sits heavy on the lips, does not hydrate. It feels more like a lipstick, which is gorgeous as a natural lippie. Just not for me.

9/13/2026