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Balancing & Perfecting Natural Finish Longwear Foundation

4.7 · 556 reviews
5,204 ₽

What it is: A natural, medium-to-full coverage foundation with a self-adapting formula that hydrates and controls shine for all skin types, ages, and concerns.Coverage: MediumFinish: NaturalSPF: NoneFormulation: LiquidHighlighted Ingredients: - Niacinamide: Visibly tightens pores.- Blueberry Oil: Comforts skin.- Hyaluronic Acid and Peptides: Smooth and retain moisture.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Find your skin’s perfect balance of mattification and hydration with this weightless, noncomedogenic foundation. The smart formula retains moisture throughout the day while regulating excess oil for a finish fit for you. Its skin-caring actives visibly blur and smooth skin with long-lasting wear.

Design: 342N Calico

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Returns & exchanges

Within 30 days of delivery

What it is: A natural, medium-to-full coverage foundation with a self-adapting formula that hydrates and controls shine for all skin types, ages, and concerns.Coverage: MediumFinish: NaturalSPF: NoneFormulation: LiquidHighlighted Ingredients: - Niacinamide: Visibly tightens pores.- Blueberry Oil: Comforts skin.- Hyaluronic Acid and Peptides: Smooth and retain moisture.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Find your skin’s perfect balance of mattification and hydration with this weightless, noncomedogenic foundation. The smart formula retains moisture throughout the day while regulating excess oil for a finish fit for you. Its skin-caring actives visibly blur and smooth skin with long-lasting wear.

Customer reviews

5.0
verified purchase
My New Go-To🌸

I’ve worn this for two days now, both for 10-hour workdays, and I’m so impressed! It looks beautiful on the skin and lasts so well. It doesn’t oxidize, and I swear it actually looks prettier the longer I wear it. No creasing either! Such a good buy and definitely worth it. ✨

9/24/2026
3.0
verified purchase

I just couldn’t make this foundation work for me. I really wanted to like it but it sat so weird on my face. It clung to dry patches I didn’t know I had. Within minutes of putting it on it would look cakey and drying. I tried different skin preps, putting it on with a sponge, a brush, my fingers and nothing worked. Unfortunately had to return. I feel like someone with oily skin would like this more. I think it just wasn’t for my skin.

9/23/2026
5.0
verified purchase

Best foundation I’ve ever used. The only thing I would change is the packaging. The pump just gets a little messy

9/23/2026
5.0
verified purchase

As a mature woman I love this product!!! I wear it daily except to the gym. ♥️

9/20/2026
5.0
verified purchase
New fav!

Perfect for when I want a little more than my skin tint. Really is a perfect natural finish! My new favorite!

9/11/2026
5.0
verified purchase
Beautiful, comfortable finish

Got the wrong undertone so I'll exchange but I LOVE the finish and longevity. I have normal/dry skin and prefer to use minimal powder with my everyday makeup. This give a very hydrated matte finished. Blurs nicely and feels comfortable all day. I look forward to getting the right undertone. Great for quick, everyday, polished looks.

9/2/2026
5.0
verified purchase
A true skin like finish!!!!

I don’t know if this is a replacement for the ultra HD foundation but wow am I impressed. If you want a truly natural finish, that actually looks like skin this is your GIRL. I have very dehydrated skin and use tretinoin, most coverage options cling to dryness or texture but so far I haven’t experienced that issue yet.

8/31/2026
5.0
verified purchase
Everything I Want In Foundation

I’ve used this for 2 weeks now and wow do I love it! It’s all I want in a foundation. Coverage is amazing and last all day but feels so light on my face. I do struggle with hormonal acne but this covers it up and make me feel beautiful. I think this is perfect for summer. Haven’t worn in winter yet but I’m hoping I like it just the same! My skin is also combination skin.

8/28/2026
2.0
verified purchase
No longer a favorite

I’ve used the old formulation for years and it was a reliable foundation. I did the skinIQ in store and ended up with the same tone, new formula. Looked great in store, but now it’s extremely yellow. With the same skincare routine, it is piling and peeling. If I was still under the 30 days, I would be returning.

8/28/2026
3.0
verified purchase
Returned.

It’s so pretty on the skin only if I have nothing under it. It’s do frustration because if you use this without moisturizer or sunscreen it looks fantastic. But I use sunscreen daily I tried several times and it looked horrible. It wouldn’t sink in, very streaky, patchy. I gave up and returned it. I have mature dry/normal skin.

8/26/2026