What it is: An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Color Fading- Color SafeKey Benefits: - Removes brass-inducing metals and minerals with ionic detox- Neutralizes brassiness with precision violet technology that won’t stain or overtone- Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washingHighlighted Ingredients:- K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.Ingredient Callouts: This product is vegan.What Else You Need to Know: This is the first triple-action blonde protection for blonde like new, hair like new.* It’s powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones. *k18hair.com/disclaimersFragrance Description: Top notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood.Clinical Results: In a scientific test following 1 application of TripleBright:- 1 wash removes up to 3 months of brass from hard waterIn a study of 37 bleached/highlighted subjects after using TripleBright at least 1X a week for 3 weeks:- Ideal hair tone is restored and evenedClean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
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What it is: An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Color Fading- Color SafeKey Benefits: - Removes brass-inducing metals and minerals with ionic detox- Neutralizes brassiness with precision violet technology that won’t stain or overtone- Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washingHighlighted Ingredients:- K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.Ingredient Callouts: This product is vegan.What Else You Need to Know: This is the first triple-action blonde protection for blonde like new, hair like new.* It’s powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones. *k18hair.com/disclaimersFragrance Description: Top notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood.Clinical Results: In a scientific test following 1 application of TripleBright:- 1 wash removes up to 3 months of brass from hard waterIn a study of 37 bleached/highlighted subjects after using TripleBright at least 1X a week for 3 weeks:- Ideal hair tone is restored and evenedClean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
I was so excited for it but it is a huge disappointment ; I’ve never seen such a drying shampoo before. ıf you want your hair turn into a stone you can buy. I had super soft hair although I bleach my hair for years. It destroyed my natural wavy lines
I have used Davines and olaplex purple shampoos and they both have their plus and minuses. I was excited to try k18 as I like a lot of their other products. This one was an extreme let down. Not only was the price high but it was the most drying purple shampoo I’ve ever used. My hair looked beyond frizzy after using it. Also I noticed the brassniess in my hair had very little improvement. I’ll stick to the other purple shampoos.
This is a very true 3 star product….they almost have it but need to try again. I have been using this since I got it during the sale in April so it’s been a while. I have been highlighting my hair for 18 years now and have tried a number of purple shampoos. My favorite to give me my cool tone blonde (I have cool tone skin/blue eyes so warmer tones of blonde look terrible on me) is the Shu Eumura. It is very expensive so I decided to try this slightly more affordable option. It does a superb job of removing any brassiness and really leaves my hair a gorgeous cool blonde. I just hate the experience. I have to pump a very large amount to cover all my hair (and I have fine, medium/longish hair) and it doesn’t really lather that much so my hair just feels kind of heavy and dirty afterward. Because of the foam, it leaks into the cap and when I take it off it flings purple onto my nice white curtain. It does feel slightly dry but I find that all purple shampoos make my hair dry to a degree. Hoping they turn this into an actual shampoo or somehow create more lather to cleanse the hair because it does have great color payoff.
Not the best for natural gray/white hair. Definitely leaves a purple tint. Resolved this by mixing with a non purple shampoo, and rinsing quickly. I do notice some improvement from brassiness. I like the foam. A little drying, I won’t buy again but it is a good product just better for people with color treated hair it would seem.
I followed the directions, this did not work for me. I have used a lot of purple shampoos and this didn’t work. My hair is as brassy as it was before k18 purple shampoo treatment, a bit shocked to not see even a little cooling, my hair usually takes purple shampoo quickly and noticeably. Fine, curly bleached hair.
I purchased this product after seeing it recommended by a hairdresser online who specializes in gray blending as I am currently going gray; I have used other purple shampoos and masks and conditioners; I like the foam consistency of this shampoo; it doesn't make a mess in my shower; i read all the reviews before using it and so I was sure to use a nourishing mask after shampooing; this shampoo did tone my blonde and grey maybe a little better than other products I had been using; its pricey, but I only use it maybe once every 10 days and it should last a long time
Like other reviews, my hair did feel drier after using. This was easily remedied though with a hair mask and some oil. I struggle with hard water discoloring my hair and feel like this has helped! I love that it doesn’t leave my hair purple.
I wish I took a before picture, because this shampoo removed some much brassiness/golden tone. I have tried Olaplex and Kerastase, this k18 is elite. Perfect color and leaves my hair so much softer than the others!
Was blond before using this shampoo, it removes yellow and white colors. My hair look very dark after, without blond. Do not recommend, especially for this price. 10$ any purple shampoo is better.
K18 products are the best, and their purple shampoo is no exception. Best purple shampoo I’ve ever used!!
