5.0
verified purchase
It is nice and not that shiny which is what i wanted and taste good !!
7/8/2026
What it is: A barrier-supporting lip balm that delivers all-day moisturization, softens lips, and protects against dryness with every wear.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearingHighlighted Ingredients: - MAED BioActive Complex: Supports lip barrier repair and visibly renews lip skin.- Raspberry Seed Oil: Antioxidant-rich oil that softens, soothes, and locks in moisture.- Squalane: Intensely moisturizes and softens to prevent moisture loss.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This formula revives dry, chapped lips with lasting moisture and comfort. MAED’s BioActive Complex fortifies the barrier, while the gold-toned applicator delivers a cooling massage—leaving lips looking plump, supple, and soft.Clean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.
Design: Day + Night
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A barrier-supporting lip balm that delivers all-day moisturization, softens lips, and protects against dryness with every wear.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearingHighlighted Ingredients: - MAED BioActive Complex: Supports lip barrier repair and visibly renews lip skin.- Raspberry Seed Oil: Antioxidant-rich oil that softens, soothes, and locks in moisture.- Squalane: Intensely moisturizes and softens to prevent moisture loss.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This formula revives dry, chapped lips with lasting moisture and comfort. MAED’s BioActive Complex fortifies the barrier, while the gold-toned applicator delivers a cooling massage—leaving lips looking plump, supple, and soft.Clean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.
- SKU
- 2-P518289
- Brand
- MAED
- Category
- Beauty / Makeup / Lip Balm & Care
- Variants
- 5
Customer reviews
5.0
verified purchase
Covet is such a pretty cool-toned pink that brightens up my face without looking overdone. The balm feels super comfortable and moisturizing, and the shine is really flattering.
6/15/2026
5.0
verified purchase
My lip balm holy grail
I loveee the scent it’s so gourmand and unique, this color is also the perfect plummy brown. It’s a little thinner and a little less pigmented than the pictures make it seem, still 10/10 though.
5/24/2026
3.0
verified purchase
Not bad, not amazing.
The color “Reckon” is really pretty on my pigmented lips, good color payoff. The texture of it is similar to Eadem, maybe slightly drier but it’s not sticky nor leaves any residue. The scent kind of reminds me of Lip Smacker balm. I can’t say that it kept my lips moisturized long, I had to reapply often. Dries down somewhat matte. For the performance, it’s not worth the price tag but I will repurchase for the color and the texture.
5/3/2026
5.0
verified purchase
Honest review
The right consistency-not too thick or thin. The shine and moisture last from morning application, coffee, and lunch. The applicator allows for even distribution control of the product. I have day + night, cover and vow. They look great with and without a lip liner.
10/1/2026
1.0
verified purchase
Poor quality, not usable
When I first went to use it it had completely separated and only clear oil with a horrible texture came out. I could not get it to reincorporate despite my best efforts. Returning. Disappointing for a product this expensive.
9/25/2026
5.0
verified purchase
My New Everyday Lip Balm
The MAED Revive Lip Balm in Covet is so smooth and hydrating! It leaves my lips feeling soft, moisturized, and gives them the prettiest subtle tint. Perfect for an easy everyday lip!
9/3/2026
2.0
verified purchase
The Smell is a Big Nope
This felt hydrating but smells absolutely WRETCHED. I had to wipe it off immediately. Smells like hospital soap. Returning.
8/8/2026
1.0
verified purchase
Arrived totally empty!
Low enough qc that they managed to ship me an empty container. For that price I am NOT impressed.
7/29/2026
2.0
verified purchase
Meh
Applicator cooling sensation is awesome. Color pay off is gorgeous….. it’s just not as hydrating as I’d expect it to…. Sadly.
7/26/2026
