What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.Hair Type: Fine, Medium, and ThickHair Texture: Straight and WavyHair Concerns:- Damage/Split Ends/Breakage- Dryness- Color FadingKey Benefits: Cleans, Nourishes, and Replenishes Formulation: Rich LiquidHighlighted Ingredients:- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine. - Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses: - 97% of women said their hair felt softer after just 1 use - 97% of women felt their hair was less damaged - 91% of women felt their hair was more manageable
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What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.Hair Type: Fine, Medium, and ThickHair Texture: Straight and WavyHair Concerns:- Damage/Split Ends/Breakage- Dryness- Color FadingKey Benefits: Cleans, Nourishes, and Replenishes Formulation: Rich LiquidHighlighted Ingredients:- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine. - Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses: - 97% of women said their hair felt softer after just 1 use - 97% of women felt their hair was less damaged - 91% of women felt their hair was more manageable
Got this as a sample totally dried up my hair. No wonder a lot of people are going drugstore. Like what are we paying this much money for?
Amazing for dry hairs. It makes my hairs look nourish and soft. I had tried this before and it makes my hair quality better. Although sometimes I feel the shampoo is heavy for my hair but overall a great product.
This cured my dry scalp and flaking issues. My hair feels healthy and hydrated but not weighed down by product. Also smells good! Like a sugary vanilla scent
I absolutely love the smell of this shampoo. It lathers well and does feel hydrating and easy to work into my hair. Since it is a keratin product, I only use it every 3 days.
The Virtue Recovery Shampoo has improved the look of my hair in just a few days. I’ve had dry and damaged hair for years and I’m always looking for something to help. This product worked great on my hair by providing hydration, moisture and smoothing out the frizziness. My hair was left looking smooth and feeling soft.
This shampoo is amazing just by the first wash I could feel the transformation of my hair. By the second I could see so evidently how healthy my hair has become. Truly worth every penny. I wish I knew about this before. This was gifted by virtuelabs
I personally felt like my hair was stripped, tangled and dry after using this shampoo. I had to use a heavy conditioning mask to compensate for the shampoo. My hair is slightly damaged from highlights but I went back to Pureology hydrate after this.
Best shampoo I have ever tried. For reference I have chin length, colored, low porosity and dry hair. I am always looking for a good shampoo to help hydrate my hair and keep color longer. This shampoo is really concentrated, a fine Sized amount was enough for my length. My hair felt renewed in one wash. Less frizz l, hydrated, smoother and all around healthier.
I love this shampoo it leaves my hair so soft and smelling good ! I was so happy with this product 100/100
I tried a sample of this from Sephora. It lathered well and had a pleasant scent, so I decided to order the full size bottle. But the full size product doesn’t match the sample. The scent is different, and it doesn’t lather as well. My hair is shedding really bad. This isn’t the first time I’ve noticed this with these products, and it’s disappointing. It’s ridiculous that the samples perform so much better than the actual products. It feels like a deliberate way to trick buyers, and I’m really fed up with it.
